Updated: Nov 16, 2019
The Mere Exposure Effect Has You Brainwashed. You Should Know It.
The Mere Exposure Effect
Every time you hear a song on the radio that you feel shouldn't be there, but it STILL keeps getting played tells you something is wrong. Very wrong. After a while, you start thinking, "Well, maybe this isn't so bad." And then, you go to Amazon and download the music. This process is called the "Mere Exposure Effect." The effect gets you to accept things because you are familiar with them, for better or for worse. The music industry knows it. And that's why after about 8-9 times of hearing songs like "Firework" from Katy Perry, you start thinking it's not so annoying.
That's why bands like Cheap Trick, and Joan Jett started playing a lot of cover songs, to sort of get you to accept their music. Cheap Trick's, "Ain't That A Shame" and Joan Jett's, "I Love Rock 'n' Roll" are covers of Elvis and The Arrows, respectively. These bands knew that if they gave you a version of a song that sounded "familiar" you'd be less resistant to their next song.
It gets worse.
The majority of hit songs on the Pop charts are written by the same two people: Max Martin and Lukasz Gottwald. These guys are like pop up hit factory writers for the likes of Avril Lavigne, Flo Rida, and Brittany Spears (among many others). They actually helped Katy Perry write "Firework".
They would take a beat, throw it against 10 different writers, and who ever came across the best melody, they'd accept it. Then, on to the next section of the song. This technique is called "Track & Hook".
Guys like Max and Lukasz think the old style of writing a lyrics are no longer relevant. They are wrong. Have you noticed the number of large music labels are out of business? These labels used to give us quality music from folks like Carol King, Elvis Presley, and Journey. They used to be the gatekeepers. And then, Napster happened. Today, the new music industry is not controlled by labels. And in so doing, YOU get better content, and greater availability to the artist than ever before. This is a good thing.
Here is why These Folks Are Scared
1. Labels are dying
There are only 3 really big labels left, when there used to be in the 10's.